Portfolio

Curious about what I could accomplish for your organization?

Here’s how I’ve helped Fortune 500 companies and clients like you.

Developed Digital Channel
Launched Credit Card
Transformed Banking Infrastructure

CASE STUDY 01

I developed a new digital acquisition channel.

    • Creating a contactless, secure way for Meijer customers to apply for a credit card

    • Syncing with point-of-sale systems

    • Speed to market

    • Develop a QR code for the customer to scan to apply for a Citi Credit Card

    • Work collaboratively with FICO, Meijer Technology, and Citi teams to execute

    • Use geolocation and API location data to integrate into the current Fusion acquisition platform

    • Worked in agile methodology as the product owner and stakeholder

    • Worked directly with the technology teams (didn’t just oversee the project)

    • Utilized JIRA and Confluence as main tools

    • $1 million increase in EBT in year one

    • 20% increase in new accounts

    • $40 million in new sales

Linnea Calderon on the phone
  • Igor Nesterenko

    "I had the pleasure of working with Linnea when I was a Citi contractor. Linnea is an excellent manager who leads by example. She keeps team morale up, invests time and energy into the personal development of her teammates to ensure their success. Her ability to work through crises and develop new ways to achieve targets is always inspiring. Her energy and dedication to her team is truly rare!"

    IGOR NESTERENKO

    Digital Product Manager, Accenture

  • Tony Rosselli

    "Linnea has exceptional expertise in leadership, management, mentoring, and motivating a team. She is known for her lean-in pragmatic approach and has a keen sense of vision when servicing clients and providers. Linnea leads by example, and I found her to be inspiring, energetic and able to adapt easily to consistently changing and challenging business environments. Her experience and tenure in digital banking, with an astute background in operations and service, continue to serve Linnea well. She is an incredible asset on any team.”

    TONY ROSSELLI

    Technology Alliances Market Leader, IBM

  • Jazz Dionela

    "Linnea has the natural ability to bring technology and business together — ensuring some of Discover’s most complex initiatives are executed with zero defects. I have seen Linnea provide guidance on multiple technology installs and was always appreciative that she took the time to clearly communicate them in a way all parties understood. As my department's lead project manager, I can tell you that any company and their departments' heads would be very lucky to have access to her level of talent."

    JAZZ DIONELA

    Lead IT Project Manager, Discover Financial Services

  • Rohit Yerneni

    “Linnea is an unconventional leader and thrives in chaos and non-conforming situations. While many would prefer to take on projects with clear goals, projects ideas laid out and path to execution made super clear, Linnea has a rare skill to not get daunted by the lack of clarity on the path to green for a particular program regardless of the stage it may be in, rolls up her sleeves, builds the team together and has proven to be able to deliver results.”

    ROHIT YERNENI

    Director – Head of Product & Digital Acquisition, Citi

CASE STUDY 02

I launched a new credit card into market.

    • Capitalizing on missed opportunities in limited and damaged credit segments

    • No products offered in the current product suite

    • Lack of insights and data

    • Develop product vision, strategy, and plan for the new segment

    • Partner leadership, operations, marketing, legal, and cross-functional teams

    • Test insights and lead development of video in application credit-card flow

    • Used competitor information, data, and market trends to drive decisions

    • Designed market strategy

    • Led product development in agile scrum

    • New credit card for Discover

    • 6% market share captured from competitors in year one

    • $12 million in new sales for year one

Linnea Calderon smiling at her laptop

Clients I’ve Served

  • Macy's Logo
  • Wayfair Logo
  • Exxon Logo
  • The Home Depot Logo
  • Citi Logo
  • Discover Logo
  • Best Buy Logo
  • Oracle Logo
  • Accenture Logo
  • Securian Financial Group Logo

CASE STUDY 03

I transformed Citi’s banking infrastructure.

    • Technology platforms utilized multiple methods of data management

    • Tag management architecture was old and outdated

    • Test-and-learn program was not in place

    • Reporting and data insights were incomplete or not available

    • Design strategy, infrastructure, and implementation plan for all 34 clients

    • Integrate new software, processes, and vendor into Citi

    • Create performance dashboards to deliver deep data insights

    • Create experimentation program; design test-and-learn experiments

    • Led entire transformation of tagging infrastructure and new vendor integration

    • Directed cross-functional groups of 100+ individuals

    • Designed and led test-and-learn experimentation program for all Citi retail clients

    • Managed stakeholder expectations, presented to C-suite executives, and delivered on all projects

    • Transformed application data layer and tag infrastructure for 34 clients

    • Improved acquisition site performance by 75%

    • Increased traffic on mobile and desktop by 20%, leading to $2 million in revenue year over year

    • Implemented experimentation program and reduced costs by $5 million

Linnea Calderon

Your business is next.

How can I transform your Fortune 500 company?

As your trusted partner, I will help your organization achieve sustainable growth.

These are just a few of the ways I’ve helped transform businesses like yours with change management, lean practices, and strategic leadership.

What’s on your agenda for 2023 — and beyond?

I’m here to help you achieve it.

Let's Grow Your Business